Kerala Matta rice (also known as Rosematta rice, Palakkadan Matta rice, Kerala Red rice, or Red parboiled rice). It is popular in Kerala and Sri Lanka where it is used on a regular basis for idlies, appams and plain rice.
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Established in 1970, P&B Foods Ltd is one of the largest independently owned Oriental and Asian food manufacturers and distributors operating in the ethnic markets of the UK and Europe.